AB Dick digital for Gateshead's Digiset

Digiset has moved into digital printing with the installation of an AB Dick Colour Press, which cost 120,000.

The Gateshead-based company now plans to focus on offering a quick turnaround service at a competitive price.

Joint managing director David Scott said: "Weve been very busy doing straightforward four-colour business cards and short-run flyers, which we can charge a premium for as they are needed urgently."

Digiset started up eight years ago as a repro house, but then diversified into large-format printing.

"In the last two years repro work has really declined, so it was natural to go down this route and concentrate on the digital printing side," said Scott.

Digiset opted for the AB Dick Colour rather than an Indigo after striking a consumables deal, more favourable than the click charge offered by Indigo.

"It gives us the opportunity to become more profitable from being more efficient as we are not limited by a fixed charge," said Scott.

Digiset has nine staff and a turnover of approximately 500,000. Its clients include Asda, Century Radio and local authorities.

Story by Rachel Barnes