Features

High-impact campaigns are built around print's power

The numbers speak for themselves. Far from being gradually phased out and replaced by digital formats, printed materials are still a crucial part of many marketing campaigns.

Will eurozone crisis impact Drupa 2012 investment plans?

The past year has been defined by bail-outs, debt and contraction across the eurozone, which has adversely affected business and consumer confidence.

PrintWeek's 'The Power of Print' cover competition

Imagine a world without print. Now imagine that the next generation of designers responsible for everything you run through your presses are emerging from that world. Print would have a problem.

Why print needs to be less modest and more mouthy

For such a boisterously noisy industry in terms of processes, it's frustrating that, when it comes to self-promotion, print tends to lapse into a rather unhelpful bout of modesty. Admirable as this is...

Collaboration and creativity is key for proactive printers

When Augustus Martin was approached by a client to create in-store point-of- sale (POS) material for a financial services campaign, it knew there was a 'value-added' element missing. So the POS...

Brands with the magic touch

Look no further than the late Steve Jobs for an example of someone who understood the sensory power of print and packaging.

A new generation of graphic design

It started with an email, which was kind of ironic, because the subject line was 'Power of Print'. In fact, the whole project that PrintWeek was proposing to the email's recipient, University of...

Welcome to a virtual reality

The world of technology moves at such a pace, it can often feel that by the time you have grasped one new form of 'industry-changing' technology, you have to replace it.

SPECIAL REPORT: US commercial printing poised for election year surge

Now is the time printers should be doorstepping their poltical party candidates on the campaign trail to win some of the windfall work available on the back of the 2012 elections.

Ensure you know the real value of your real estate

The offer seemed just too good to refuse. For a relatively small upfront fee, a firm of chartered surveyors offered to save Bicester-based Multiflow Print at least 1,000 a year for the next five years...

Manroland insolvency: where does the firm go from here?

Manroland's insolvency filing last week was the sad but inevitable result of its failure to find an adequate strategy to cope with the massive reduction in its core market from 2008. This included a...

Product Review: PackEdge 10

EskoArtwork's PackEdge 10 is a packaging pre-production editor that reduces the cost of errors and increases the efficiency in the pre-press activity in packaging firm, points out, Sachin Shardul.

Playing catch-up in the gender equality race

When Precision Printing announced a new pressroom assistant would be joining the team, a certain kind of person was expected to walk through the door, roll up their sleeves and get stuck into the...

Government 95m capex pot: the right idea at the wrong time?

Support for UK manufacturing is something to which British politicians usually pay lip service and not much more. However, the collapse of the financial sector has brought into sharp relief the...

Investment delivers print's DNA upgrade

Even the most optimistic members of the print industry would not have been expecting to open this supplement to find that the top 500 companies would have abandoned the lifeboats they had emptied into...