Features
At the flick of a switch
Digital is posing a threat to conventional offset print. The quality of digital print has improved dramatically in recent years, but digital offers much more than simply short runs and high speeds.
Strategies to deliver the creative stuff
If there are two things printers notoriously lack, and dont often do anything to improve, its their management and marketing skills. Fortunately for HPM Creative Solutions (or Hillprint as it used to...
Splash out and rake in
You have got to spend money to make money, and even in this uncertain climate, printers can still get the finance to invest if they shop around.
Greener growth
Green up and clean up its the new business slogan doing the rounds, and in some sectors at least the message appears to be getting through. Major retailers such as Tesco, Marks & Spencer and Asda...
Extended deliveries
It might have transformed the print industry, but technology hasnt necessarily done prints craft-rooted skill-set too many favours. Right first time, and on time production and delivery is now the...
Talking strategies for growth
In May, Printing World held a round-table event, bringing together ten leading industry lights to discussthe key factors necessary for successful business development. The round-table drew on the...
Print on the fast track
Five years from now, how will a typical print order be placed? Will it entail caffeine-fuelled sales teams rushing up and down the country, crunching out estimates? Will orders be channelled through...
Packing in the nicotine habit
A habit first acquired by many Brits behind the bike-sheds is rapidly back-pedalling there. Light up a fag in a pub, restaurant, office or even the company car, and itll now cost a lot more than the 5...
Win-win working
There is nothing pretentious about HSW Print. The 6m-turnover general commercial printer is reckoned by its managing directors, Malcolm and David Hackman, to be a common-or-garden, bog-standard...
Success through the clients view
Condoms, diet foods and drugs are just three of the items stored in the Lick warehouse. The West Yorkshire-based direct mail firm has expanded its business to include a selection of innovative...
Touching the senses
When car manufacturer Volvo launched its new C30 model it wanted to create a marketing campaign that was memorable and impactful. The main thrust of the promotion would ask potential customers whether...
Pimp my press
As printers, we all rely to some extent on our equipment manufacturers research and development teams for our costs savings, quality enhancements and growing profits. Sure, we can sell better, we can...
Rebranding a media giant
The battle between Richard Bransons Virgin Media and Rupert Murdochs Sky was undoubtedly the biggest media story of the year so far. For weeks, Sky and Virgin locked horns in a battle over channel...
Reel cost benefits
Spiralling paper prices have forced many printers to find new ways to cut costs in their supply chain and, with the web printers muscling in its sheetfed work, Banbury-based Stones the Printers is no...
Preserving our prized works
The metre-thick walls and reinforced windows are bomb proof. There are quarantine rooms fitted with low-oxygen chambers and freezers to ensure nothing potentially hazardous enters the building. The...