The Shortlist

• Celerity Communications
• Communisis
• Lateral Group
• ProCo

The Criteria
This new award aims to recognise the UK's position as the leading exponent of cross-media communications that incorporate a print element. The award was judged on one project or campaign, and entrants must have undertaken the printed part of the project as well as at least one element of the electronic campaign, which could have been email, SMS or web-based. In particular, the judges were looking for a detailed client testimonial that described aspects such as bottom-line impact, response rates, ROI, sustainability, data collection and any other metrics that the client or entrant thought appropriate.

Sponsored by Print Power/Two Sides

Sponsor's Statement
Print Power is dedicated to promoting print media as a highly effective and sustainable vehicle for marketing and advertising messages. It comprises organisations and associations spanning the entire print media value chain: forestry, paper, content, printing, finishing and distribution. Print Power will complement the Two Sides sustainability campaign, which ensures that print is seen as an environmentally sustainable media. For more information, please email martyn.eustace@printpower.eu, mje@twosides.info

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