With a lot of hard work and plenty of luck we have ridden all the storms and slowly grown the business to where it is now.” Why the Serious name? “Because we are serious about your requirement and making sure you seriously get what you want so you can seriously pay us and we can seriously pay our bills!”

Where are you based?

Serious Print is based in Ashford, Kent

How many staff do you have?

12 – we have a fantastic team

What does your firm do?

A range of large-format items such as vinyl banners, roller banners, pop-up systems and signs. We also supply litho and small-format digital print

Which areas do you serve?

The whole of the UK

Which markets do you serve?

Every sector – you cannot be choosy who you deal with and we find it fun to deal with so many sectors

What’s your mission statement?

‘To provide a superior service and quality products at the best prices’

What’s been your proudest achievement in the past few years?

Coming to work every day knowing we own all our machinery: we do not believe in finance and have self-funded the business from day one

Where do you see your business in five years’ time?

I was thinking of building a unit near the beach in the Maldives so we could all move there! No it would be to continue doing what we are doing which works well, growing gradually and employing more people

What’s your team’s favourite biscuit?

No biscuits! We have a running office joke that a slice of malt loaf eases stress. Unfortunately our finance director Ian Metcalfe eats it all before anyone else gets a look in!