According to Mark Alexander, director of marketing at Xaar, visitors should take part in the company’s Voice of Customer programme to put forward their views.

"We will stay at the forefront of printhead development and one of the ways that we do this is by listening to the industry’s needs," he added.

The inkjet manufacturer’s Proton printheads are in use on machines on a wide range of exhibitor company stands, such as Neolt and its Aster-Jet printer in Hall A3/A50.

During Fespa Digital, Xaar is also holding a daily presentation to illustrate the development of inkjet technology by comparing it to the development of the car. ‘Xaar, the Va Va Voom of Inkjet’ will take place in the Showcase Theatre.