The finishing equipment manufacturer and distributor has signed up for a 20sqm stand at the inaugural event, which will take place at the Wasps Arena, Coventry from 8-9 March 2017.

“PrintWeek is one of the major trade magazines in the country, with a huge following, which should bring a good attendance to the show and a good opportunity for us to show our products,” said Watkiss sales director Paul Attew.

“We would have to do many regional shows ourselves to get in front of an audience like PrintWeekLive! will present to us. So it’s a cost-effective way to get in front of that many people.”

He added: “Visitors should come to our stand to raise their awareness of what we’re doing and what we’ve got to offer and see how it could help them.”

The business will demonstrate a wide range of equipment at the show including a PowerSquare 224 bookletmaker for square-backed books, a Mohr guillotine and a Mamo perfect binder.

Another star attraction will be a new Mamo double-sided automatic laminator with suction-feed, which Watkiss will reveal more details about in the coming weeks.

At Drupa last year the company launched the PowerSquare 160, a smaller sister product to the PowerSquare 224.