Vistaprint launches Facebook calendar service

Creative agency Socially Bright has designed a Facebook app for Vistaprint which enables users to easily create a printed calendar, complete with photos and reminders of important dates.

The app, which is Vistaprint's first, uses account holders' existing information such as tagged photos, profile images and friends' birthdays to create a calendar, and can be further customised with additional content and templates.

The Vistaprint service is embedded in the digitally created calendar, enabling the user to buy a printed version within a few clicks.

Vistaprint CRM associate marketing manager Emma Costello said: "We wanted to create a branding device that consumers could use all year round rather than just a seasonal tool.

"Socially Bright has helped us to understand the capabilities of the Facebook API and develop a product that I think any Facebook user would love - not just the forgetful ones."