Mark Cruise, head of print management at Sky, will offer an insight into how and why he and his team buy digital DM, how the satellite broadcaster's approach to its application is evolving and what the opportunities are for digital printers.

Jules Titheridge, direct marketing manager of HSBC will talk about the banking group's brand values, the importance of a partnership approach in its print supplier relationships and some of the obstacles financial institutions face in developing a transpromo strategy.

Claire Gibbon, of leading fashion retailer Boden, will talk about the companies first tentative steps into personalised DM and the trials and tribulations involved and how her approach has evolved as a result.  Most importantly, she will share some of the trade secrets regarding what clients look for in suppliers of digital print and the opportunities these can generate for printers.

This free HP-supported breakfast briefing will run from 9am to midday and is open to senior decision makers from the print and buying communities, so as well as being highly informative, they offer a fantastic networking opportunity.

Places are strictly limited at these bespoke events, so register your interest now to reserve your place by clicking here.