The machines’ premiere was presided over by Xerox chief executive Ursula Burns, but was not the only reason for her attendance at the show.

"Drupa is the most important event in the graphic arts industry. It’s fantastic to be here and to find out what’s happening in the sector. Print is growing – applications are getting increasingly versatile and powerful", she said.

"It’s not just about the technology, but about supporting customer business models with innovations."

In Hall 8, stand A62, Xerox is demonstrating a more powerful iGen model, which is up to 25% faster than previous models. The new iGen 150 can print up to 150 A4 pages per minute using the full sheet format (364x660mm).

New image generation technology, with 2,400dpi resolution and line screen, also ensures improved output quality.

Xerox is also releasing an entry-level model of the Ci Press 500 inkjet production system onto the market. The smaller Ci Press 325 achieves speeds of up to 100 metres a minute. Just like the high-end model, cost-effective standard papers can be printed thanks to the use of resin-based inks.

The machine is scheduled for release in the latter half of the year. Another new innovation on the Xerox stand is an inline finishing solution for flexible, small-run production of brochures and books, for the first time allowing jobs to be completed from multiple printing systems..

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