The UK manufacturer's managing director Graham Harris said that he was excited about the start of the show, leading him to offer the discount.

He said: "I probably love this exhibition as much as athletes are relishing the opportunity to take part in the London Olympics.

"Just like the Olympics, Drupa comes around every four years and is worth the preparation and hard work that goes into it. If an exhibitor has worked hard to prepare for the event, it could set them up until the next one comes around."

The offer extends to the entire Tech-ni-fold product range, which has gone from auxiliary folding equipment attachments into actual folding machines for the digital printing sector, several of which will be given debuts at the show.

Harris added: "I am delighted that Ricoh Europe are showing two of our CreaseStream machines on their stand and I truly look forward to finding out what their visitors make of our solutions."