At the time of writing, our Olympians looked set to cruise past the medal tally of four years ago, with the resulting buzz of excitement palpable.

The joy is compounded at PrintWeek Towers because this Wednesday marked the first of the PrintWeek Awards’ three judging days, when two dozen of the UK’s leading print buyers take on the challenge of reviewing the best that UK print has to offer.

So with all of this going on, it’s hardly surprising that positivity is positively oozing out of Team PrintWeek. And, as the BPIF’s Outlook Survey highlights, we’ve had precious little to be cheerful about in the first half of the year, so let’s make the most it.

The icing on the cake has to be this week’s cover story on Real Digital’s impressive results, proof positive that even in the most competitive of markets a well-run business can still turn a healthy profit.

My hope is that, just as Team GB’s performance has turned even the most cynical into unadulterated Olympics fans, Real Digital’s numbers will have a similarly positive impact. There should be no shame in making a decent profit and certainly no fear of being penalised by clients or rivals for it.

If a company manufactures good products at a competitive price and, through its own initiative and investment, manages to maintain a good margin, it should be lauded and held up as example for others to benefit from. Just like our Olympic heroes and this year’s PrintWeek Award winners.