Direct marketing specialist GI Solutions is hosting a half-day seminar looking at trigger marketing and how companies can be reactive with their marketing campaigns. This set of talks, taking place on 20 January at the WeWork office space, Moorgate, kicks off at 9am with registration and a talk entitled 'Defining Trigger Marketing and how it currently adds value'. Other talks look at improving customer experience and a selection of trigger marketing success stories. To register, visit bit.ly/trig-mark