The paper merchant has been mailing a scented popcorn-shaped direct mail piece to its customers to outline the initiative.
Those that purchase Print Speed uncoated paper during February could be chosen as the winner of the 12-month pass.
Print Speed is claimed to offer high opacity and extra smoothness with weights ranging from 70gsm up to 300gsm. The paper, which is available in sizes of SRA3 up to SRA1, comes either packet-wrapped or bulk-packed.
The competition runs to 28 February. More details can be found at www.antalis.co.uk.
'Scratch and sniff' campaign used to promote Antalis paper
Antalis is using 'scratch and sniff' direct mail to promote a new competition in which customers could win a year's family cinema pass.
