The centre will feature a range of print applications produced using Roland equipment along with the full technical and financial details to back up how diversifying into wide format can be a profitable venture.

Special attention will be given to Roland's metallic and white inks, as well as texture effects achieved through layered clear varnish.

Roland's comprehensive range of Roland Academy training courses will also be on show including new additions such as creating 'unusual premium quality applications' with metallic inks.

Roland DG (UK) commercial print business manager Mathew Drake said: "Roland has concentrated on research into how to help businesses add increased creative services to their production portfolios. Although there are plenty of manufacturers out there who sell wide format machines, we believe we stand alone in working closely with customers by bringing them full solutions and new ideas to help their businesses grow.

"Our presence at Northprint is testimony to the relevance of how important creativity is to the commercial print sector. Everyone is always surprised at what can be output on one of our wide-format solutions, so the show's Applications Area will provide visitors with plenty of food for thought, and inspirational ideas to take away with them."

Roland will also hand out free copies of its wide format digital print guide at the show which runs between 10-12 May in Harrogate.