The Californian-based company said the model is the world's first UV inkjet printer and cutter that uses safe, low-heat LED lamps, and prints CMYK, white and clear.
It produces one-off packaging prototypes and short-run labels, creating "remarkably rich special effects" that range from high-gloss finish for area highlights or custom-textured effects, such as faux leather and crocodile skin.
Mat Drake, print product manager at Roland DG (UK), said: "The machine is the first ever integrated print and cut UV printer and it is capable of printing onto almost any substrate and creating a variety of textures and effects.
"It's a CMYK and white ink and gloss varnish printer, which is especially successful in the labelling and packaging prototyping industries."
He added that the Versa UV LEC machine is also capable of printing Braille to approved standards.
Roland ECO-UV inks will also be on show at the event. According to the company, these produce graphics that are "easy to handle" and can be stretched across curved surfaces and sharp edges without cracking.
Roland DGA is the US-based marketing, distribution and sales arm of Japan-based Roland DG, which provides wide-format inkjet printers for the graphics market.