I suppose the liberalisation of the UK postal market means it will take time to settle down, but I fear if Royal Mail gets its way and increases the final mile delivery charge for rivals, DM printers will have to pass on the costs.
I also fear it could put companies off running DM campaigns, or marketers could switch to other mediums. That would be disastrous for the industry.
I can only hope that Postcomm resists Royal Mail’s latest attempts to increase prices.
Gary Thomson
Via email
Putting up postal prices poses problems for DM
The latest news from the postal sector is leaving me confused, (Postal giant calls on Postcomm to allow final mile charge increase, <i>PrintWeek</i>, 29 March).
