In the fast-moving world of cross-media communications, where new channels pop up seemingly daily as the rapid expansion of social media continues, Howard Hunt has managed to stay ahead of the game with investment and evolution of services. Fundamental to its operations this year has been the installation of a new £250,000 MIS to improve the flow of information and reduce administration costs and time. On the hardware side, the company is equally committed, with colour-management systems on press and new folding equipment, proving that print still fulfils a crucial role in the marketing mix. Judges were impressed with all of the company’s campaigns this year, but its work for mail order company Boden got specific praise from one judge for demonstrating "great use of data collection" and for "overachieving on the numbers". For the latter, an innovative campaign that enabled Boden customers to engage at every touch point – from catalogue to social media – was expertly managed by Howard Hunt, bringing in some impressive results.
Commended – Bezier
Bezier earns a ‘commended’ award for what the judges called its "great examples" of "clear, concise and informative" cross-media work. Unafraid to embrace every medium, including video and photography, Bezier also works extremely hard at post-campaign analysis to really drive into the numbers and discover the true ROI for the customer. One judge labelled its portfolio of work "simply fantastic".
Finalists
- Bezier
- Howard Hunt Group
- Gilmex International
- Lateral Group
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