The company, which has launched a new support package on stand 447 at Total Print! Expo, as well as a managed service, is spearheading a drive to educate printers on how to successfully sell web-to-print to their customers.

Managing director Marian Stefani said: “The fundamental reason why web-to-print hasn’t been adopted as much as it should have been is because the systems are too complicated, they’re expensive to run and printers aren’t seeing the ROI.”

She added that too many in the industry thought of web-to-print as the ‘Holy Grail’, rather than as a service that can help reduce client costs and increase the profitability on all jobs.

RedTie is bringing together all its expertise in a package called the Business Builder Kit, which includes training, case studies, seminars and sales support.

“We’re trying to change the conversations printers are having with their customers. Where people are failing, it’s because they don’t have the resources to support the system,” said Stefani.