Under the slogan 'Don't let an office printer ruin your day', Bytes Document Solutions took its new mascot, Printerman, to wreak havoc in some of London's busiest hotspots to promote the company's latest viral marketing campaign.
An army of police enforcement officers rounded together and nearly managed to stop the stunt in its tracks, but thanks to Bytes’ sneaky undercover filming, the Printerman’s cheeky pranks are now up on the internet – see them at www.ihateprinters.co.uk.
The amusing two-minute Trigger Happy TV-esque clip shows Printerman claiming all manner of unsuspecting victims, including irate personal assistants, confused IT professionals, sales executives, marketing and human resources employees.
Bytes managing director Darren Spence said: "We felt it was our duty to expose the antics of Printerman so office workers can unite in ridding the country of such a common menace."
The idea, which follows the success of Bytes’ previous four-part Printer Smash Up video that gained an impressive 10,000 hits on Youtube, aims to attract potential customers by telling them to protect themselves from buying temperamental office printers.
