Asia-Pacific director Tim Sawyer said about a quarter of visitors to the Presstek stand were from the region.

Indian and Australian companies were showing particular interest in how the 75DI could help them increase efficiency and reduce costs, according to Sawyer.

He said Asia-Pacific visitors – especially those from low-wage countries that couldn’t expect to generate any great savings in their labour costs – were keen on technology that would reduce both the number of steps in their production process and errors.

Sawyer said the 75DI, as a waterless machine, offered "a ton of opportunities for packaging in my market".

Packaging companies are responsible for about 35% of interest in the 75DI, according to Europe, Middle East and Africa president Axel Thien.