Presstek sales director Peter Banks and RedTie sales director Liz Gilmour met today on Presstek’s stand (M216) to rubber stamp the deal.

According to Banks, the solution will be perfect for commercial printers as well as companies in sectors such as wide-format and screen printing that intend to incorporate a commercial print option.

He added that key to the partnership was helping Presstek customers generate and retain a more profitable business mix.

Banks said: "If you look at the generation of people coming into print buying now, they are very different. Somebody coming in at 18 or 19 will be used to buying online, they may find it very strange that they can’t buy print online."

Gilmour added: "About 10 years ago, 3% of print was ordered online, its now up to 12%-13%. But it may be 30% by 2014. So what you have seen is a slow adoption of web-to-print that is going to get very fast."