The new machine will run alongside its existing Roland 705 and 706 presses, boosting capacity at the Cramlington, Northumberland-based business.

Potts has also taken on 20 new staff since the start of the year following a "record" 12 months for the company in 2010, bringing its current headcount to 160.

The new starters include three press operators, a print assistant and additions to the finishing and sales departments at its 9,300m2 Nelson Park facilities, which encompasses its headquarters, press hall and logistics operations.

According to the company, the new press will enable the company to take on more clients, while improving the service offered to existing customers with shorter turnaround times.

Michael Sandford-Couch, chief executive at Potts, previously said the company had grown from being a local printer to a "highly professional nationwide provider of the highest quality printing, packaging and direct mail".

"Our directors and business development team are constantly driving the business forward, attracting new clients and maintaining the loyalty of existing ones, large and small," he added.