Though formally inaugurated on 23 March, 2011, the NexPress2100 Plus was installed at Positive Point in January, 2011 and has since fired 4,34,550 prints.

"My target is four lakh prints per month and I am sure the demand will help me achieve this," said Kirit Faldu, managing director at Positive Point.

Positive Point, which also operates as pre-press bureau with three CTP systems and a wide-format service, provides the digital print solutions to packaging, textile and photo album segments.

The 2100, a refurbished kit, is a five-colour imaging press with the fifth imaging unit capable of providing prints that gives text and images a raised or 3D effect using Kodak’s dimensional clear ink.

According to Faldu what is driving Positive Point’s recent print run is its dimensional print capability. "The digital print market is very competitive. With the dimensional printing even the most pedestrian print can leap off the page. The print floats out at you," said Faldu adding "We are exploiting this aspect to generate more business."

Kodak has so far installed six NexPress presses ranging from the 2100 series to the 3000 series in India. Besides dimensional printing, the fifth imaging unit can deliver spot colour, watermarking, MICR secure printing and protective coating with capacity to print four-lakh copies per month.

Bing Wang, general manager for digital printing, Asia Pacific for Eastman Kodak, who addressed to the printers during the occasion, said: "NexPress can expand revenue generating opportunities through increased productivity, application flexibility, innovation and quality that can surpass the traditional print."

Wang added: "World over, the NexPress continues to amaze the print industry with its usefulness as a tool because it is a way of reinforcing a message in the printed product."