PCP, part of publishing business the Claverley Group, said it assessed the market before investing but Fujifilm’s expertise and service levels clinched the deal.

PCP managing director Alex Evans said: "This is something we are seeing more and more requirements for – and will also give us the ability to print any shortfalls in our production runs to the same high quality.

"In addition, we will be able to offer a digital printing resource to the rest of the Claverley Group, and will later look to roll it out further to offer a digital printing service to local businesses."