The Crawley-based firm has created a buzz at Fespa with a silver wrapped double-decker bus as a centrepiece on its stand, decorated by international artist Insa.

New products on show include Digimura Ag and Au wallpapers, which are silver and gold respectively. The PVC and polyester-mix papers, which come in 1,280mm x 30m rolls, can be printed onto with UV curable inks only and are applied to a pasted wall without the need to apply paste to the substrate. The new metallic range costs £13 per sq/m.

Digimura 2.1 Silk, also launched this week, has joined the rest of the textured 2.1 family of Tactile, Smooth, Rude, Dune and Façade. All are available in 1300mm x 30m rolls at £7 per sq/m.

Another new addition to the company's portfolio is Teslaflex, a new magnetic media that allows users to regularly change wall displays by applying ferrous-film, magnetic top layers onto a plain self-adhesive magnetic base layer. Teslaflex is available in a range of widths.

Papergraphics' Francesca Selby said the new substrates had been developed through a combination of customer research and in-house innovation at the near 80-staff business.

"We think of oursleves as innovative - we listen to our customers and respond to their needs and its also really important for us to stay ahead of the market and develop new products that surprise and excite people," she added.