PaperCo Airmiles scheme targets carbonless paper users

PaperCo has said its Airmiles scheme will target users of carbonless paper in a promotion aimed at boosting sales of Zanders Autocopy and Autocopy Xtra.

Customers that are signed up to the merchant's Premier Collection loyalty scheme will earn 10 Airmiles for every £100 spent on either of the two grades.

Zanders Autocopy and Autocopy Xtra are FSC-accredited carbonless grades that are manufactured by M-real's Reflex mill in Duren, Germany.

They are marketed exclusively in the UK by PaperCo and are supplied in A4 and four folio sizes.

The merchant's Premier Collection offers Airmiles rewards to all customers that buy from a special catalogue of more than 20 paper brands.