"This is our first digital press and we are already planning on purchasing a second one very, very soon," Labels in Motion COO Manon Chin, told PrintWeek, adding, "It will be the same model."

Labels in Motion is a subsidiary of XYMOGEN, an independent health sciences company with more than 25 years of experience providing quality vitamin supplements to healthcare practitioners.

Until late last year the company had been outsourcing all of its label production, but XYMOGEN decided to build and open a 135,000 square foot facility to handle that vitamin and supplement label production.

The Xeikon 3500 not only did that, but has also enabled Labels in Motion to attract outside customers in the food & beverage and cosmetic industries. "Runs of under 100 are our bread-and-butter and that's what's so great about this digital press," Chin explained.

"We're able to have three different rolls print simultaneously and we've been able to make really exquisite cosmetic labels as well as produce high-quality soft labels for food products."

The Xeikon 3500 features true 1,200 dpi resolution, can produce up to 3.8m square feet monthly, and can handle web widths of up to 20.3", enabling the production of not only large labels but also regular size labels with faster throughput.  It also features one-pass white printing capabilities and can print metallic or clear labels.

Chin noted that unlike traditional printers, the label industry survived the economic downturn fairly well and is now looking to expand as consumers up their purchase of all types of labeled packaged goods. "We've been very busy recently, and last month added eight new clients over nine days," he said. "But we will eventually look to establish a national footprint."

Xeikon America made the sale and in a press release, its President Michael Ring said: "We are seeing more and more companies like Labels in Motion who have a vision to be leaders in creating labels that have an impact on the consumer, and recognize the compelling advantages of speed, quality and versatility that the Xeikon 3000 Series of label presses offer. It's great to see Labels in Motion seizing the opportunity and we're very pleased to partner with them."