Nosco said it will use the 29" Indigo 30000 to bring digital to larger folding carton runs as well as to produce customized packaging using variable data for serialization, personalization and brand protection.

"We will soon be able to offer more digital printing capabilities to our customers, helping them improve cycle time and speed to market, lower inventory and obsolescence, and produce short- to medium-run folding cartons more cost-effectively," Nosco president Russ Haraf said in a press release.

"Given the increased format size, speed and versatility of the HP Indigo 30000, we can economically produce cartons with a turnaround time of days instead of weeks.?"

The HP 30000 was unveiled at Drupa and Roy Oomen, HP Labels and Packaging Category and Product Manager - Americas, told PrintWeek: "Over the past several years, HP Indigo customers have expanded the use of digital printing technology in packaging manufacturing beyond labels.

"The new, wider-format HP Indigo 30000 Digital Press builds on our established commitment to customers serving the labels and packaging space with the size and productivity to bring the advantages of digital technology into mainstream folding carton production."

Oomen added the Indigo 30000 will enable Nosco to offer clients shorter run, print on demand for labels, shrink sleeves, flexible packaging as well as folding cartons.

"With this new platform, converters can extend these digital production benefits even further into the packaging market and create additional value for their end customers and brand owners," he added.

"This is the next step in leading the transformation of the packaging industry that started with labels and is now underway for folding cartons."