What’s at the top of your Christmas wish list this year?

Assuming 'the position' on the sofa. 60,000 Oneflow Christmas orders per day (a new record) is not good for your 'elf'.

What trend (business or technology) do you think 2014 will be remembered for?

Waze. It gets me to meetings on time even when the M25, M11 and all other major roads are closed, jammed or all of the above as it’s powered by the “crowd”.

What do you think will represent the single biggest opportunity for printers in 2015 and why?

Engagement, cut-through, call it what you will. Print does it and it does it well, so let’s all focus on that, not what we print stuff on.

What do you think will represent the single biggest threat for printers in 2015 and why?

Thinking the world owes us a living. It doesn’t and we need to find new ways to present our products' strengths and build new advocates.

What’s the one thing that the industry should do more of, or do better, in 2015?

Collaboration in the following areas: building a collective voice to help the 'print' brand; attracting great talent and training them better; and forming global networks on a generic workflow platform so brands can use printing more often, more easily and more effectively.

What was your biggest disappointment in 2014?

Having to enjoy being mistaken for German in Sao Paulo for the World Cup final.

What was your highlight of 2014?

Launching our new #DigitalLovesPrint branding at the Creative Review Annual Photography Awards and feeling really out of my comfort zone when I realised that none of the guests looked like “one of our traditional customers”.

What are your hopes for 2015?

Hearing the success stories from our next 50 Oneflow Cloud customers.

What was the most important thing that you learnt in 2014?

Don’t just think it, try it – innovate and share. You make your own luck.

What if anything will you do differently in 2015?

Spend more time on things that make money and less time on the things that make me cross.

What’s your favourite Christmas cracker joke?

Q: What did the stamp say to the Christmas card?

A: Stick with me and we'll go places!

Are you making any new year's resolutions? If so, what?

More time on the WattBike.

Who will win the Rugby World Cup in 2015?

Guinness.