According to Nikhil Ahuja, managing director at NBA, screen printing process offers ample innovation and creativity, thus playing a major role in packaging because of the availability of advanced screen printing machines, UV technology coupled with availability of innovative special effects inks.
Ahuja said: "The new Grafica Cam-Shell machine has given me the advantage of speed, quality and cost. It has provided us an opportunity to explore screen technology with a fusion of creativity and innovation in design skills, with the ultimate objective of 3D customer delight."
NBA Studios' product range includes luxury wedding cards, special effect sweet boxes, packaging, calendars (both paper and plastic) and corporate brochures.
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