The Swiss-based manufacturer has teamed up with Swiss data management company Direct Mail Informatik to move into targeted direct mail.

Some 1.8m targeted mailers a week are sent out by Informatik and finished on a Muller Martini inserting line.

The innovative product is designed takes the form of a four-page booklet, which has inserted into it a number of other targeted leaflets. Schillinger said the company is set to bring the concept to the UK.

Schillinger said: "This is a novel idea and we are at the very early stages. It is something that could be used by anyone who is an expert in data management and we want to find out who the key players are in this field in the UK.

"There are a lot of people that put notes on their doors saying 'we don't want junk mail'. The battle is to make them remove that note."

In addition, the Swiss-based company and partner Sitech have launched the ValueLiner card gluer machine, which enables newspaper publishers to stick card adverts to the front of newspapers.

Andreas Schillinger, UK managing director at Muller Martini, said: "The mailroom business model is in need of review and we are at the forefront of that.

"However, big investments are difficult at the moment, so we have been looking for new partnerships along with other possibilities as well."