Mitchell Graphics has been in business for 40 years and president Gary Fedus told PrintWeek that over the past decade the company has recognised the need to be more than just a printer and is now helping customers to market and communicate better.

The company’s most recent major infrastructure investment was an offset KBA Rapida 105, but when he realized the company to invest in digital printing Fedus said he looked to Fujifilm first, adding: "We know that through the Fujifilm channels we’ve got a very reliable partner."

Mitchell Graphics was one of the pioneers in leveraging post cards for direct mail in the US, which has enabled the company to have national footprint. It offers traditional commercial, direct mail, creative and fulfillment services and partners with an outside printer on wide-format POP/retail signage. 

The Northern Michigan-based commercial printer expects the Xerox 770 to open up new revenue opportunities as well as reducing costs. "In the past, we were fulfilling certain specialized orders via trusted partners. We've now been able to keep that business in-house – positively impacting our service and enhancing profits," said Fedus in a statement.

Fedus acknowledged these have been challenging times for many in the commercial printing industry, but added: "For those who are embracing the change that is taking place rapidly in this space, the future is good, so I’m optimistic about next year."