The Cheshire-based pharmaceutical company, which is part of the £110m-turnover Benson Group, will have its products displayed in the programme’s Holby Pharmacy, the in-house dispensing chemist at Holby General Hospital.

Medica Packaging designed the generic pharmaceutical products, which incorporate the Holby Pharmacy logo, following a request from a member of the Casualty purchasing team that had seen details of Medica on the Benson Group website.

The cartons, which were turned around in just one weekend, included packs for paracetamol, ibuprofen +plus, co-codamol and amoxicillin tablets.

Medica Packaging sales director Deborah Greenwood, said: "This is probably one of the more unusual sales enquiries that we have received. We were able to design a series of generic pharmaceutical packaging products incorporating the Holby Pharmacy logo, and produce the crash-lock cartons quickly in order to meet the show’s tight production deadlines."

The privately owned Benson Group produces packaging for both the food and pharmaceutical industries for a wide range of UK and European customers. It has four manufacturing sites, of which three focus on the production of cartons for the food industry, while the fourth serves pharmaceutical and healthcare companies.

The company announced in June that it is to install two new Expertcut 106PER blank separating die-cutters later this year.