The collection will consist of fourteen brand new pieces of packaging, seven of which the company is currently registering as unique designs. Products range from sandwich and wrap packs to picnic sharing and ambient snack packs.

The creation of the range follows research via a customer insight and retail analysis project into the food-to-go market.

Benson Group marketing manager Nikki Clark said: “We’ve been thinking about how users actually interact with packaging. How can they have a tidy eat if they’re eating in their car or their office and how can we best present the food. With food-to-go you buy with your eyes, how can we use windows or clear components to add visibility.”

The inside surface of the packaging will also be used, illustrating the company’s new Benson Verso technique which offers low-cost reverse printing. “It’s unused space at the moment. It could be used for marketing, for cross-selling other products or for informing customers about where that particular food has come from,” said Clark.

The firm has partnered with Medipack to develop board tray and plastic lid packs and has worked with print finisher Frip to develop a number of window-laminated products.

Benson Group will have its own stand at Packaging Innovations. The company will also be showcasing its in-house personal care range of cartons, Benson Beauty, as well as its newly announced updates to its Brand Protection Programme at Medica Packaging, the healthcare packaging specialist within Benson Group.

The updates aim to introduce its customers to the latest anti-counterfeiting measures in packaging for highly counterfeited items such as such as tobacco, spirits, pharmaceuticals, healthcare and high-value food products.

Packaging Innovations takes place Birmingham’s NEC on 26 and 27 February.