More than 6,000sqm of fabric were used at the Wembley Stadium event, which saw Arsenal humbled by Birmingham City in the Carling Cup Final.

The fabric displays comprised a mix of bespoke pre-dyed cloth to match the Pantones of the team colours, and digitally printed banners using Vutek FabriVu machines to show team crests.

Live Event Branding director Rory Blackwood said: "The branding took four weeks to complete and we were honoured to be involved with event360, who executed the whole event.

"It was a fantastic display and wonderful for Live Event Branding to once again be involved with such a major sporting event and for the display to be seen by almost 90,000 people in the stadium and millions worldwide."

Blackwood said that the biggest challenge was the amount of fabric involved. "It's the volume. It's huge. The handling of that amount isn't something everyone can do."

The company produced fabric branding for the previous year's Carling Cup event which was at the time the largest in Europe, and the 2011 match proved even bigger.