The Hyderabad-based printer will be printing promotional material for the Awards. This includes the prestigious Book of the Night, which features the details of the finalists (winners of the Award and Commended) and brief description of the print job and its execution.

Devendranath Alapati, executive director of Kala Jyothi, said: "PrintWeek India is one of the most powerful vehicles in the print industry and PrintWeek India Awards has become the highest accolade in Indian print. We are excited to partner PrintWeek India on this important initiative."

Kala Jyothi is one of India's largest printing companies which specialises in all forms of offset printing. Certified as an ISO (001:2000 printing facility by UKAS and ANSI in 2002, Kala Jyothi has also been one of the major exporters of printed products.

"Kala Jyoti is one of the pioneering print companies," said Jim James, director at Haymarket Media India and publisher PrintWeek India. "We have shared an exceptional working relationship with Kala Jyothi who print our titles Autocar India, What Car?, Campaign India and of course PrintWeek India. This partnership will  bring many synergies to two brands that prioritise excellence in the Indian print industry."

Since Kala Jyothi is the official printer for the awards they will not participate in the Awards.

As already announced the last date for sending in entries for the second edition of PrintWeek India Awards is 15 June 2010.