The discussion is hosted by market analysts Industry Intelligence and the American branch of the Two Sides pressure group, which works to promote the sustainable use of print and paper and dispel negative environmental messages about the industry, at 7pm BST.

The webinar aims to share intelligence and experience on the subject and will discuss commonly used claims and advertising standards in the US.

Interested parties can register now and submit questions to Two Sides president Phil Riebel here. The group’s UK director Martyn Eustace encouraged UK print professionals to get involved.

He said: "In the last few months we have challenged the likes of Google and Adobe on their environmental marketing. The companies that we are dealing with are international and what they are doing in one market they are also doing in others."

The US campaign follows the successful strategy followed by Two Sides in Europe in 2011 regarding companies that send paper bills.

The organisation identified 85 of the largest billing companies and found that 34 were making marketing claims which they thought to be false. Two Sides contacted these companies and 27 agreed to change their messaging.

Last month Two Sides claimed victory over the Google-backed Go Paperless in 2013 campaign, after it changed its message from "Save money. Save time. Save trees" to "Take the paper out of paperwork".

Two Sides is currently planning a consumer survey of 2,500 people in the UK and the US to investigate how people prefer to receive their bill.