Image Care started its operations with routine screen printing jobs and went on to deliver innovations. It led them to deliver complex jobs. "With Grafica's newly installed pre-press setup, printing and UV machines, our quality and production capacity has been enhanced", said Ashish Desai, director of Image Care.

"Grafica made us fall in love with screen printing technology," Desai continued. "At a time when we were looking for a UV machine three years ago, we came across the newly introduced 12-inch table top UV machine of Grafica at a print exhibition. We opted for it immediately as it was fulfilling our requirement and was easy to operate. After installing Grafica machines, we are first in Gujarat to offer four-colour quality screen printing on sun-pack and sun-board"

Three years later, when they decided to go for a complete screen printing setup, their choice was naturally Grafica. The company has now installed Grafica's total pre-press, semi automatic 30x40in screen printing machine and a UV dryer. Today, the company has an in-house design studio and a complete screen printing setup.

"The flexibility that screen printing offers combined with our in-house strength gave our designers an opportunity to create new breakthrough designs which in turn helped our clients to get something new, every time. , said Desai.

Image Care is about to change the mindset of most printers who think that screen printing is limiting in its scope for commercial graphics. "We intend to conquer the market by creating jobs which are rarely possible to execute through other print processes," said Desai.