Swedish point-of-sale and retail graphics specialist Ackert signed for a HP Scitex LX800 model on Thursday (26 May). It will be the company's first HP machine.
"We want to increase our production volumes and this is a good machine because of the variety of materials it can print onto," said sales manager Claes Larson. "The two-roll option is also very good for us, and we are impressed with the latex technology results and the environmentally-friendly aspect of it."
The 3.2m wide printer will be installed in a fortnight's time at the Gothenburg-based business.
HP plans to fit a commemorative plaque to the unit, which is also the 500th model of this type to be sold in the EAMER region.
HP sells 1000th LX machine at Fespa Digital
HP has made a landmark sale at Fespa - sealing a deal at the show for the 1,000th LX range machine to come off the production line.
