Lennox called the song Sing, and pledged the proceeds from the sales to the Treatment Action Campaign (TAC). To coincide with the release of the Sing CD single, we designed a 32pp launch brochure to highlight the story of children in South Africa that have been orphaned by AIDS.
The brochure also contained a special copy of the single. Howard Smith Paper generously supplied us with the paper for its production, which used its Consort Silk 170gsm, Consort Clear Snow White 100gsm and Think White 400gsm, which helped to form a fantastic project.
Beth McCandlish, designer, The English Group