The operation, based in Hendersonville, will be headed up by Joe Trnka and Bruce Walker who take on regional sales manager roles at the US distribution facility.

Its Carolina subsidiary will distribute a range of products to the US market including
sign textiles and fabrics for industrial applications.

Heytex chief executive Heribert Decher said: "Maximum proximity to the market and our customers is the prerequisite for sustainable growth.

"In particular on the important US market we want to make more efficient use of our potential from now on.

"Therefore, the establishment of the new business by experienced experts in this industry is a consequent step in connection with our global growth strategy."

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