Guenther Keppler, general manager for business development at Heidelberg India speaking on the occasion emphasised on the needs of a well-defined processes for press maintenance.

Keppler said: "In today’s competitive world, where profit margins are wafer thin and production costs sky-rocketing, Heidelberg believes sustained maintenance of machines to perform at their optimum capacity with minimum down times is imperative."

In a separate session on post-press, Dieter Veigel a specialist on the subject from Heidelberg took the printers through insights that reinforced the importance of optimum post-press for higher productivity and initiated the audience into simple folding applications.

Highlighting the benefits of the initiative, G Venkataraman, who handles the Kochi market for Heidelberg India, said "Kochi has been a very important and strategic market for us. The market has grown in the past few years at a fast pace especially with emerging industries like telecom setting in. Packaging has also begun to provide a boost to print.

Today, print firms in Kochi are getting more and more conscious about quality printing and there are many companies like Anaswara Offset, Varna Printers, Maya Printers, Five-Star Offset, Sujilee Printers and Koppara Enterprises who are pioneering the adoption of new state-of-the-art equipment.

With this workshop, Heidelberg is aiming to update and educate the printers besides ensuring higher productivity and minimal wastage.