Heidelberg will open its National Showroom in Brentford, west London to sheetfed litho and digital printers and challenge them to achieve four-minute makereadies using tools such as Prinect Inpress Control, Intellistart, Colour Assistant and Analyze Point.

Demonstrations will take place on four Speedmasters – a CX 102, XL 75, SX 74 and an SX 52 Anicolor – and Linoprint C digital lines.

Showroom manager Paul Chamberlain said: "At a time when there seems to be some uplift in the market, printers need to prepare to output more from their equipment to meet tight deadlines, produce at speed without compromise to colour or quality. Open houses are a fantastic opportunity to look, learn and assess how to get one step ahead of the competition."

Heidelberg will also launch two machines to the UK market: the PFX feeder for the Stahlfolder TH 82 folder and the Polar BC330 three-side trimmer. According to Heidelberg, the TH folder with PFX feeder is the ideal piece of finishing kit for long perfector presses as it "applies Speedmaster technology to dramatically increase running speed" and reduces feeder stoppages. The BC330, meanwhile, is intended to up performance in short-run perfect-bound book production.

There will also be a seminar with MIS guru Keith McMurtie who will extol the virtues of value-added estimating as a way of exploiting the real-time data available from the latest Heidelberg equipment to manage their business dynamically and ensure they are maximising their sales and margins.