The company supplied the flags for the Wickedelic Sweethearts calendar, which raises money for Help For Heroes and sister charity Combat Stress. The shoot featured models adorned with Wickedelic Lingerie and Hampshire-produced flags.

David Hildrew, managing director of Wickedelic Lingerie and former Royal Marine, said: "Hampshire Flag’s support has been invaluable and we would not have been able to complete this project to such a high production value without them.

"The flags gave the whole project a consistent theme and, as a result, the shots look great."

The Hampshire Flag Company produces a range of digitally printed and hand-sewn flags and banners. It counts Selfridges, BBC, Channel 4 and British Airways among its client base.

"It is an honour to be able to help so directly in raising both awareness and funds for such an important charity," added managing director Graham Wilkinson.