Agfa, d.gen, Fujifilm, HP, MS, Roland, Xerox and Zund have all confirmed their attendance, while brands including Durst, EFI, Epson, Mimaki, Mutoh, Reggiani and Swiss Q Print will be represented by their Turkish distributors.

The inaugural Fespa show in the region, which takes place from 3-5 October at the CNR Expo in Istanbul, aims to reflect the importance of screen printing in the Eurasian market, according to exhibition manager Michael Ryan.

"It is great to see major international brands supporting the inaugural show as well as exhibitors from the Eurasia region," he said. "Their commitment reflects just what a valuable and growing market this is, reinforcing our decision to launch a show here.

"Our educational content is designed to offer printers ideas to boost their business, and the content is free for visitors to attend. Fespa is a unique exhibition organiser that reinvests back into our global print community to spur growth within the industry."

Show features include conference sessions on a variety of topics including "planet-friendly printing", colour management, applications, technical software and the latest technologies for digital print.

Speakers include Fatih Güner, founder of sosyalmedya.co who will discuss self-promotion and networking in a digital world. Akif Tatlisu, editor of Matbaa & Teknik, will chair a debate on the digital print market in Turkey and printers’ expectations. CorelDraw will show software packages.

A Garment Central stand is targeted at printers working or interested in the garment sector. Daily workshops will offer garment decorators hands-on tips from market expert Charlie Taublieb and Samir Sadikoglu, named Turkey’s top printer in Fespa 2013’s Hall of Fame in London, this year.

Another highlight, the World Wrap Masters, will be a meeting point for vehicle wrapping experts to compete against peers to become vehicle wrapping champion. There will also be technical demonstrations on best-practice wrapping techniques for printers.

Local exhibitors include Anka, Anadolu Kimya, Aras Teks Kimya and Ozanadolu Kimya. Serimak, the leading screen printing distributor in Turkey, will display its portfolio, which includes M&R screen printing carousels for garment decoration.

Kevin Jenner, Fujifilm's business manager for wide format in Europe's eastern region, said: "We have supported Fespa since its inception and established a Fujifilm sales office in Turkey last year. This is a strategically important and fast developing region."

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