The MX, which was previewed at an open house at the company's factory in Florence, Italy during Drupa, is a cut-down version of Gidue's proven S-Combat series.

In addition to featuring the full belt drive system from the S-Combat, the eight-colour MX uses Gidue's Flower flexo print head; it has a 370mm web width.

The MX is available in two versions. The MX Naked ships with eight print cylinders, one magnetic die and eight anilox rollers.

Meanwhile the Ready-to-Go version ships with an additional 56 print cylinders, seven magnetic dies, four anilox rollers and one varnish roller.

Both models come equipped with one die-cutting unit and a combo laminator in fixed position complete with cold foil kit.

Keith Robson of UK distributor Global Print Services said that the press was aimed at newcomers to the self-adhesive industry; letterpress label printers wanting to enter rotary flexo at a reasonable cost; and label printers looking to extend productivity.

He added that the low cost meant that the MX would also be suitable for printers looking at a used label press, who could find it easier to buy a new MX with finance.

"We know from the outset that the machine will perform fantastically, with no maintenance, and be an easy installation, due to the tried and tested technology," said Robson.