The launch event at Bohemia Brighton was attended by local councillors, media representatives and over 150 key businesses from the region. During the event the group said it was shortly due to unveil a new Gemini operation in London.

Gemini Group owner John Boyle said the change at Brighton was a key strategic move to "overtly identify" the print operation as part of the Gemini Group. Buying print locally, he added, was good for the economy and reduced transport and fuel emissions.

The 15-staff litho and digital printing and fulfilment business has a turnover of around £2m.

The company has ISO 14001, FSC and PEFC accreditations and uses only vegetable-based inks with chemical-free processes. The operation was set up around 25 years ago.

Local councillor Geoffrey Bowden, who attended the London College of Printing and qualified in print management in his younger days, said the company was one of the most successful in Brighton.

The Gemini Group, which employs more than 140 staff, comprises Gemini Press and Gemini Digital in Shoreham-by-Sea, Gemini Brighton and Gemini West in Bristol.

Gemini London will be unveiled in the coming weeks.