The company will use the show, which takes place on 12-14 April at the NEC in Birmingham, to create a purpose-built shop environment to demonstrate a range of media and applications.

Fujifilm is exhibiting both internal and external window signage, floor graphics, pop-ups, posters and backlight displays. On show will also be its Acuity Advance flatbed printer.

Peter Bray, UK sales manager for euromedia products, said the shop environment was "an innovative and effective way to showcase the many and varied applications that the euromedia products can be used for".  

He added: "Rather than just exhibiting swatches of our products, we felt that this shop was the perfect vehicle to demonstrate how our media products can be applied and to see ‘euromedia in action’."

Fujifilm's presence at the show, comes two years since it introduced the Euromedia brand at Sign UK & Digital 2009.