The buyers were UK point-of-sale (POS) outfit Kenton InStore, French printer Bergame, and two German companies: Bachmann and Alprinta, who bought the machine off Fujifilm’s stand.

Fujifilm Europe senior vice-president, Graphic Systems, Ryuta Masui, said: "We are delighted with the positive comments we are receiving on the new Onset S40i and it is extremely encouraging that these are turning rapidly into sales."

Fujifilm UK managing director Keith Dalton added: "We’ve had a lot of interest in both the S40i and the Uvistar Pro8 from our wide-format customers, which – considering drupa is happening right on the back of Fespa – shows how the world is coming together. It’s not that long ago that drupa used to be very much a commercial printers’ show."

Alprinta managing director Peter Tietze said he was "delighted" to have secured the S40i on display on worldwide distributor Fujifilm’s stand, adding that it would be in production at the printer’s Leverkusen site in "only a few weeks".

Peter Hughes, managing director of Kenton InStore, a screen printer specialising in production of corrugated POS displays, said that he had chosen the S40i in order to "migrate print to high speed digital".

Hughes said that speed and quality were both important, "particularly where solid line colours and colour accuracy are concerned. In the Onset S40i we found the printer that ticks absolutely every box."

"The combination of speed and quality is unrivalled and the latest upgrades to the printer and the Uvijet OZ inks will really benefit anyone who, like ourselves, prints high-quality graphics onto corrugated board," he added.